They're certainly having a lot of fun with the internet marketing for Scott Pilgrim vs. The World, and now they've outdone themselves with a supber interactive trailer, which is amongst the best of this type of thing I've ever seen. As the trailer plays, you click on it to collect points, which also gives you access to fun facts, audio comments from director Edgar Wright and little featurettes, and you 'Achivements' give you access to film clips and the likes of downloadable wallpapers. It's all very clever and in keeping with the movie, so click below and have fun! Scott Pilgrim vs. the World, starring Michael Cera, hits UK cinemas on August 25th.
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